Idea Cellular launches its first self-branded Android phones in India, the Idea Blade & the Idea ID 280

Indian carrier Idea Cellular has launched two Android smartphones – the Idea Blade and the Idea ID 280. The operator is not manufacturing these devices itself as the former model is a re-branded ZTE Blade and the latter is a Huawei Ideos X1. Both the models are based on the Android 2.2 OS aka Froyo and are priced decently at Rs 5,850 and Rs 7,992, respectively. While the Idea Blade features a 3.5-inch capacitive touch display and runs on a 600MHz processor, the Idea ID 280 has a relatively smaller screen size – a 2.8-inch capacitive display and is powered by 528MHz processor. Other tech specs include a 3.2 MP camera, connectivity features such as WiFi and Bluetooth. The smartphones come with an in-built memory of 150 MB which is extensible up to 32GB and a few SNS apps such Facebook, Twitter, Orkut, YouTube, Opera Mini browse and Idea TV also come pre-embedded.

Telecom operator is providing an introductory offer for INR 259, which gives upto INR 3500 of 3G services and data for aforementioned smartphone buyers. This INR 259 pack gives free subscription to Idea TV for 3 months, 1 GB of data download per month for 3 months, 3G Double Dhamaka benefits for 6 months, and Talktime of Rs. 25. This special introductory offer is available for both prepaid and postpaid users.

Idea ID 280 Features:

• Android 2.2
• 528MHz processor
• 256MB RAM
• 152MB Internal memory
• 2.8 inch capacitive display with 240 x 320 pixels resolution
• FM Radio
• 1200 mAh battery
• 3.2MP camera

Idea Blade Features:

• 3.5 inch display with 480×800 resolution
• 600MHz processor
• 3MP camera
• WiFi / Bluetooth / USB
• FM Radio
• 150 MB internal memory/ Up to 32GB Micro SD Card support
• Android 2.2
• Weight: 130gm | Dimensions: 116 x 56.5 x 11.8

These smartphones will soon be available at all major mobile retail stores and Idea outlets across all major cities in India

Source: Etechsolution