7 Ways Psychology Can Make Your Facebook Ads Unforgettable

Getting people’s attention in an increasingly crowded space is the challenge all advertisers face. On Facebook, given the small real estate and defined limits we have, it’s an even bigger ask.   1. Always Show Faces If you want to draw people’s attention straight to your ad, make sure it shows a face.   2. Emotions Always Win Emotional arguments are always going to win over rationality. We’re always drawn to emotions...

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10 Books Every Artist Must Read
Mar01

10 Books Every Artist Must Read

If you love reading books on art. Not just the kind with pretty pictures, either. But the kind with words.  Thankfully you are lucky enough to stumble into the world of art books. Here are ten books that every artist out there should purchase and read—at least once. Art & Fear If you’ve ever started to have thoughts in your head about “am I talented enough?” or “why do I bother making art?” then you need to read this...

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